Why, this car is automatic
It’s systematic, it’s hydromatic
Why it’s OLA lightning
(OLA lightning)
Yes, I just did a Grease reference. It’s 4:30pm on a Friday, ok? But still, look at that sexy team. Josée and PL are proudly sporting lightning symbols expressing OLA’s strong energy and power of creativity. We’ve got style, baby.
Once you’ve heard the creative brief, you’re left with two options: fall in love with the upcoming project or just forget about it. There’s no way you will ever be proud of something you aren’t passionate about plus finding inspiration will be hard and painful, i.e. not stimulating at all. So LOVE what you do. That’s the bottom line. It may seem obvious but most of us kind of got use overlooking that part. Then, do your research. Learn everything you need to become one with the project. Eat, sleep and breathe the project. Meditate on it. You will find it much easier to understand it once you’re living it and are truly inspired. Finally, don’t be stingy with the stimulants! Coffee, Red Bull, booze, cheese…whatever makes you happy. We’re not here to judge. After all, you’re an artist
Meditate again. Meditation is never a waste of time. It’s always beneficial. Focus on your breathing and try to SEE your ideas, envision the project. This will help the right side of your brain (the creativity department in your head- which, at this point, you should really be using) do its job. Dream, dream, dream. Dreams are magical and pure inspiration. Dream awake but be sure you are not restricting your thoughts. Be free and trust yourself. Your dreams know no boundaries. Brainstorming comes easy once you unleash your creative potential. Just remember to be remarkably open minded.
Once you actually see your ideas and concepts as concrete possibilities, you will believe in their power. When you see it, you believe it… right? At first, the realization of ideas can seem as likely as meeting the Sasquatch in a café. But be no skeptic. Believe in your ideas for they are little gold mines. Then, connect the dots by connecting these brilliant random ideas all together. It’s time to use BOTH sides of the brain. Merge the functions of the left side (logical, strategic and analytical) with the ones of the right side (visual, spatial, perceptual). In others words, combine the strategic team’s forces with the creative team’s talents. Get the teams working as one in order to create something phenomenal but perfectly tangible. You do need to achieve a specific goal and you do need to define that goal. Once all of this is clearer in your mind, test and validate your concept. Show that you BELIEVE in it.
Time to be real and magical all at once. Magic is real, folks. Start building the world you want, the world you see and need for your idea to live in. This world is imaginary but it’s concrete because you SEE it and you BELIEVE in it. To you, this world exists. Never refrain from sharing opinions, communicate with your partners. Creating magic needs structure. It can sound square but the results speak for themselves. Meet with the teams. Scheduled meetings, casual meetings, improvised meetings. You can never meet too much when you are all working on giving life to the extraordinary. The whole group must follow a creative plan and feel organised. Things will flow much better. So stick with the plan but relax; creating is fun and as long as you’re entirely open minded there’s no reason for magic not to happen. Because you now feel and see the idea with intense precision, you should also be able to actually LIVE it in your head. Go ahead and write, design, code… whatever you do, do it. MAKE THINGS HAPPEN!
And the magic has been created. Now what? Share the greatness! The world craves positive energy. So be proud, be happy and be magical. Only good things can come out of it. Extraordinary attracts extraordinary. Simple rule. Finally, never, ever fail to celebrate success. Party hearty. It’s all part of the process.
